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Anua Taps Kendall Jenner as Its First Brand Ambassador

The debut campaign highlights Anua’s PDRN Collagen Glow Facial Serum Spray in a luxe oval bottle.

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By: Rachel Klemovitch

Assistant Editor

Anua, the Korean skincare brand, announced Kendall Jenner as its first global brand ambassador. 

Alongside the announcement, Anua is launching a worldwide campaign centered on its PDRN Collagen Glow Facial Serum Spray featuring Jenner.

Yi Seonhyeong, CEO of The Founders, Inc., said,

“We are thrilled to partner with Kendall Jenner, a true global icon. Her minimalist and intuitive lifestyle seamlessly aligns with Anua’s ‘trend meets trust’ philosophy, and we look forward to sharing this shared vision with a wider global audience.”

Launching June 1, 2026, across global digital and social platforms, the campaign gives audiences a look at how Jenner uses the spray in her daily routine, from morning prep through travel and on-set touch-ups. 

Content will run across Anua’s channels and Jenner’s platforms as part of a multi-year partnership that includes global campaigns and product launches.

To celebrate the launch, Anua will bring “Dew On The Go” to life with an immersive pop-up experience in New York City’s Soho neighborhood. The pop-up will be located at 21 Greene Street, offering public access from June 6–7. 

Inspired by the ease and romance of a European summer escape, the pop-up will invite guests to discover Anua products. 

Guests will experience Anua through a series of sensorial, photo-worthy touchpoints, including a mist reception, product discovery moments, a photo booth, a “Dew Fountain,” a Dew Café, and a gift shop experience.

PDRN Collagen Glow Facial Serum Spray, a capsule mist formulated with 2,000ppm of PDRN (Salmon DNA) and Hyaluronic Acid. 

The spray delivers immediate hydration and a dewy, glass-skin finish without residue or heaviness. An ultra-fine oil-capsule mist, it absorbs quickly, works over or under makeup, and has been clinically shown to improve skin hydration by 30.754% while temporarily reducing skin surface temperature. 

Suitable for all skin types and non-comedogenic, it was designed for everyday use in any setting.

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